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The Ioflo logo

The o in the logo was designed to show one of the core capabilities of IoFlo, that is, effortless implementation of feedback loops with the four phases of sensing, reasoning, actuating, and responding. The blue is for flow, as in flowing water. We also like primary colors. Each letter is an arrow showing movement of data through the system as in Data Flow. So can we help it if we like meaningful symbolism.


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